Product Director  ·  Gaming Industry

Jasmeet
Singh

Director of Product  ·  Nukebox Studios  ·  Pune, India

20 years building games people love — from organizing India's first LAN parties and hosting the ESWC 2005, to leading a mobile studio delivering 100M+ downloads and multi-million dollar revenues.

0
Years in Gaming
0
Downloads
$0
Revenue
0
Organic Users
0
AI Output Uplift
// player.lvl_20 // since.2004
NUKEBOX STUDIOS RELIANCE GAMES LIVINGIT GAMELOFT CHANGYOU ZAPAK DIGITAL IENERGIZER NUKEBOX STUDIOS RELIANCE GAMES LIVINGIT GAMELOFT CHANGYOU ZAPAK DIGITAL IENERGIZER

About

I didn't get into gaming — I grew up in it. In 2004 I was organising LAN parties in Delhi and building a community before it was a career. In 2005 I managed and hosted the ESWC (E-Sports World Cup) India. The passion was always there; the profession followed naturally.

I started formally at iEnergizer, quality-testing global MMORPGs for Sony Online Entertainment and THQ — became Employee of the Year in 2005 — then steadily climbed: Release Manager, Assistant PM, Game Producer. By 2010 I was at Gameloft, porting 400+ titles onto first-gen smartphones. By 2012 I was at Reliance Games, building the F2P product practice from scratch: the PM team, the analytics stack, the live-ops tools — years before SaaS alternatives existed. The result: 100M+ downloads and $15M+ in revenue.

In 2016 I stepped back to test myself as a founder. I built Livingit — a community-commerce platform for outdoor enthusiasts — and designed an ML/NLP recommendation engine myself. We hit 100,000 users with zero marketing spend in 6 months. Today, at Nukebox Studios, I lead product, UA, data, and marketing with full P&L ownership. I've also championed studio-wide AI adoption — pushing AI into Art, Design, QA, and Development workflows — which has lifted team output by roughly 50% and reshaped how the studio plans, builds, and ships.

Outside of work I run The Guardians Motorcycling Club in Pune — because some things don't change. I still build communities wherever I go.

Currently
Director of Product · Nukebox
Based In
Pune, Maharashtra, India
Industry Focus
Mobile Gaming · F2P · Live-Ops
Background
Product · Entrepreneurship · Tech
Languages
English · Hindi · Punjabi

What I Bring

01 / STRATEGY
Product Strategy & Vision
Owning full roadmaps from concept to launch. Defining studio vision, aligning executive teams, and making market-informed bets across live and pipeline titles.
02 / MONETIZATION
F2P Economy & Live-Ops
Designing sustainable free-to-play economies. Running live operations that compound retention, engagement, and revenue — events, battle passes, IAP pricing, seasonal content.
03 / DATA
Data-Driven Growth
Building analytics infrastructure from scratch — ETLs, dashboards, data warehouses. Using behavioural data to move real KPIs: DAU, D90 retention, ARPU, ROAS, LTV.
04 / LEADERSHIP
Team Building & P&L
Building PM, UA, and data teams from zero. Managing cross-functional groups, owning P&L, and developing talent through mentorship, grooming, and upskilling.
05 / AI READINESS
AI Adoption & Studio Automation
Championed studio-wide AI adoption across Art, Design, QA, and Development — lifting team output by roughly 50%. Redesigned production into an AI-first workflow, built internal AI copilots and AI-assisted analytics tooling, and used it to sharpen decision-making from the individual level up to the studio level, cutting production costs and shortening time-to-ship.

Experience

JAN 2023 — PRESENT
Nukebox Studios
Director of Product Management
Driving studio vision and strategy with full P&L ownership. Managing roadmap across all live and upcoming titles, and directly leading UA, Data, and Marketing teams. Achieved a 57% uplift in advertising revenue within 6 months of taking ownership. Led SMM from concept to launch — a new devotional mobile game pioneering an "Interactive Devotion" category — taking it 0 to 1 to 500K+ downloads and a 4.58★ rating (see below). Separately, championed studio-wide AI adoption across Art, Design, QA, and Development — lifting team output by ~50%. Redesigned the production pipeline into an AI-first workflow, built internal AI copilots and AI-assisted analytics tooling, and used them to sharpen decision-making at both the individual and studio level, driving down production costs and time-to-ship.
P&L OwnershipStudio StrategyUA & MarketingLive-Ops0→1 LaunchAI AdoptionAI CopilotsAI-First Workflow
JUN 2020 — JAN 2023
Nukebox Studios
Senior Product Manager
Complete ownership of product strategy and roadmap for RF, FTC, and CC titles. Onboarded analytics infrastructure — ETLs, data warehouses, daily monitoring dashboards. Led UA and growth efforts with ROAS accountability. Collaborated with designers, engineers, artists, and marketers across the full product lifecycle.
Mobile GamesAnalytics SetupRetention & EconomyROAS
2016 — 2022
Livsutra Online Solutions
Co-Founder — Livingit
Built a community-commerce platform for outdoor enthusiasts on the 3 C's: Community, Content, Commerce. Designed and built an ML/NLP-based recommendation engine for outdoor gear. Scaled from zero to 100,000 users in 6 months with zero marketing spend. Managed end-to-end product, tech, e-commerce, and affiliate marketing.
0 → 100K UsersML / NLP / AIE-CommerceBootstrapped
2017 — 2020
WOW Parenting · EduPlusNow · GLEAC
Consulting Product Manager
Parallel consulting engagements across EdTech and HR-tech startups. Built custom LMS platforms, B2C apps, and SaaS dashboards from scratch. Drove 10x MAU growth, lifted D90 retention from under 1% to 12%, and improved app store install rates by 80% through rigorous A/B testing. Acted as Scrum Master owning full roadmaps, sprints, and PRDs.
EdTechSaaSD90 Retention +12%A/B TestingScrum Master
2012 — 2016
Reliance Games
Senior Product Manager — Business Head
Built the F2P product management practice from zero — team, processes, and tools. Created proprietary analytics and live-ops platforms before SaaS alternatives existed. Led a team of PMs, managed full P&L for the publishing business, and drove titles to 100M+ downloads and $15M+ revenue. Also established and ran the Games Publishing business unit focused on the India market.
100M+ Downloads$15M+ RevenueF2P DesignBuilt Team from 0Proprietary Tools
2011 — 2012
Changyou India
Product Manager
Led the India launch of MMORPGs Dragon Oath and Rising Saga. Built a distribution network across 1,500+ cyber cafes nationwide. Managed in-game events for acquisition and engagement, localization, and cross-team communication with developers in China and the US.
MMORPGIndia Market1,500 Cyber CafesLocalization
2010 — 2011
Gameloft India
Game Producer
Managed porting of 400+ mobile games across first-generation smartphones and tablets. Directly led a team of 18 developers and QA engineers. Coordinated with global teams — device manufacturers, sales, and international developers — to deliver pre-installs on new devices on time and on budget.
400+ Game PortsTeam of 18Mobile Platforms
2007 — 2010
Zapak Digital
Assistant Product Manager — Release Manager
Launched and operated CrazyKart — one of India's earliest casual MMORPGs. Drove in-game event revenue up to ₹4,00,000/day through events and item sales. Planned and executed all-India tournaments, managed QA and Game Masters, and collaborated with Korean and Chinese development teams for feature delivery.
CrazyKart Live-OpsTournaments₹4L/day Revenue
2004 — 2007
iEnergizer
Team Lead — QA Operations
Led quality testing of global MMORPGs for Sony Online Entertainment (EverQuest I & II) and THQ. Achieved the highest QA-quality ranking for 6 consecutive months. Named Employee of the Year (2005). Developed QA training modules, led console compliance testing for PSP titles, and worked directly with clients in the USA.
MMORPGsEmployee of the Year 2005QA LeadershipConsole Testing

0 → 1 Launch

Nukebox Studios  ·  Concept to Launch

SMM — building a new "Interactive Devotion" game category

Led SMM end-to-end, from zero to launch — a devotional mobile game that reimagines daily Hindu ritual practice (Bhakti, Sadhana, Seva) as F2P game systems and LiveOps loops, built around India's Hindu festival calendar. Rather than compete with commerce-first FaithTech apps or entertainment-only games with deities, SMM pioneered a new category: Interactive Devotion — daily habit-forming gameplay paired with real devotional depth. Designed the core loop, the monetization architecture (direct "Offerings" instead of gem abstraction, ad-skips reframed as "Seva"), and the LiveOps calendar mapped to major and minor festival moments.

0
Downloads
Organic + paid growth on Google Play from a 0 to 1 launch
0
Average Rating
Across 4,800+ user reviews on Google Play
0
Retention Lift
For devotional users vs. non-devotional users in trial cohort
0
Daily Ritual Engagement
Of daily returners engage with devotional rituals each session
0
Revenue from Devotion
Comes from devotional moments, not gem-shop purchases
0
All-Time ROI
Achieved on limited content and a small UA test base

Key Impact

0
Game Downloads
Across F2P mobile titles at Reliance Games and beyond
$0
Revenue Generated
In-game monetisation through IAPs, events, and live-ops
0
Revenue Uplift
Advertising revenue growth in 6 months at Nukebox Studios
0
Organic Users
Livingit scaled from 0 to 100,000 users with $0 marketing
0
D90 Retention
Lifted from <1% through data-led product iteration
0
Install Rate Lift
App store conversion improved via rigorous A/B testing
0
AI Output Uplift
Studio-wide AI adoption across Art, Design, QA & Development at Nukebox Studios — AI-first production workflow, internal AI copilots, and AI-assisted analytics tooling that sharpened decision-making and cut production costs and time-to-ship

Skills & Tools

Product
Product StrategyRoadmapping PRDs & SpecsF2P Design Live-OpsMonetisation A/B TestingUser Research UI/UX WireframingScrum / Agile P&L Management
Analytics & Growth
FirebaseAppsFlyer MixpanelCleverTap TableauPower BI Data StudioGTM ETL PipelinesASO / SEO UA & ROAS
Technology
Python (ML/NLP/AI)React FlutterAWS Google CloudMySQL MongoDBUnity PHP / LaravelJava / Springboot
AI Readiness
AI Adoption LeadershipAI-First Workflows Internal AI CopilotsAI-Assisted Analytics AI-Augmented DecisionsChange Management

Let's build something great.

Open to leadership roles, advisory positions, and conversations about the future of mobile gaming.

[email protected]